DICK’S Sporting Goods creates an omnichannel athlete experience using Azure Arc and AKS

DICK’S Sporting Goods set out to create even more consistency across its 850 stores and its online retail experience by connecting with its athletes, which is what it calls its customers, in more personalized ways. The DICK’S technology team envisioned creating a “one store” technology strategy that would give the ability to write, deploy, manage, and monitor its own software across all locations nationwide—and reflect those same experiences through its eCommerce site. DICK’S needed a new level of modularity, integration, and simplicity to seamlessly connect its public cloud environment with its computing systems at the edge.

Learn more: https://azure.microsoft.com/en-us/products/azure-arc/

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