The biggest travel company in Europe, TUI is excited to start a journey of its own: to generative artificial intelligence (AI). Using Amazon Web Services (AWS), it’s not just realizing productivity gains, but also looking to transform customer support. Generative AI, says Dr. Lukas Schack, principal machine learning engineer, is set to have a “big, big” impact on TUI’s operations. With access to Amazon Bedrock and a range of foundation models, the travel firm can make a difference to the 60 million customers it serves annually.
Learn more about how AWS is helping its European customers innovate: https://go.aws/3QL0lGa
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