With a growing number of users, Razer, the world’s leading lifestyle brand for gamers, wanted to provide personalized hardware recommendations across a number of different applications and data domains to deepen gamer engagement. Amazon Personalize intelligent user segmentation and advanced filtering were used to generate complimentary device recommendations in both batch and real-time customer communications. Click-through rates for Razer Synapse, a unified cloud-based hardware configuration tool, were 10x better than industry standards, generating additional revenue for the business.
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