Loyalty NZ Disrupts Data-Driven Loyalty Programs with VMware Cloud on AWS

Loyalty NZ, the company behind New Zealand’s most extensive loyalty program with about 2.8 million members, Flybuys, transformed its traditional infrastructure model to a hybrid cloud-based model using VMware Cloud on AWS. With this transition, they’ve been able to leverage their massive data sets more effectively, providing partners with valuable customer insights and delivering personalized customer experiences faster than ever before.

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