Success at Gillette Stadium and insights gained from analytics of the fan experience feeds into strategy across the entire Kraft Group, the parent company of the Kraft Sports Group. For some of the other businesses under their management, success on Sunday means more efficient manufacturing Monday through Friday.
It stands to reason that the benefits of understanding the flow of people in a stadium would inform better ways to move raw materials through a factory. Understanding where bottlenecks are at a concession stand might produce methods that would be beneficial for manufacturing and vice versa. A reliable Wi-Fi network across tens of thousands of people means less threat of operational downtime where lost time equals lost revenue. These practical applications of how one solution might apply in a different industry and the new business opportunities it can foster through analytics is the type of ingenuity that has become the hallmark of the Kraft Group and its affiliated companies.
Learn more: https://www.extremenetworks.com/extreme-networks-blog/winning-on-the-field-and-in-the-stands-how-wi-fi-transformed-the-fan-experience-at-gillette-stadium/
