We’re back with another episode of Behind the Brand – the series that pulls back the curtain on the thinking and strategy “Behind the Brand,” the VMware brand.
In episode 2 we explore the history of VMware’s brand messaging with Sr. Manager, Brand Enablement, Lauren Jenkins and discuss how and why our tagline changes over time with Sr. Brand Strategist, Meghan Codd Walker. We’ll also check in with our Sr. Content Strategist, Brand GTM, Wendy Kaplan for a special showcase of our brand advertising and sit down with our Director of Brand Insights, Suzanne Ambiel, to learn about the pivotal role our messaging plays in shaping brand perception.
Check out these engaging discussions that highlight the power and evolution of VMware’s brand messaging – especially in times of change.
To learn more about VMware, please visit https://www.vmware.com
