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Oracle Red Bull Racing Chief Marketing Officer, Olly Hughes, and Director of Brand and Communications, Kelly Brittain, break down the ways the Formula 1 team has not only built global fandom, but creates a one-of-a-kind experience for fans using Oracle technology. Hughes explains how the team is able to leverage Oracle data to continue improving the fan experience through The Paddock, which uses Oracle tools like CrowdTwist. Brittain expands on the conversation, explaining how Oracle technology allows the team to follow the entire fan journey and really understand fans on a deeper level, therefore engaging with fans at every touchpoint and improving the overall experience.
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