How are ISVs growing their businesses with Microsoft Teams?

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Independent software vendors (ISVs) across the world are finding are finding new ways to grow their businesses with Microsoft Teams. Building on the recent blog post that dives deep into an example from Mural, we’d like to share examples from other ISVs across the globe so you can learn how they meeting unique customer demands, thriving with new business models, and making money from their Teams experiences. Here are three ways ISVs are growing their businesses with Teams.


1. ISVs are excelling by meeting unique customer and market needs

Microsoft Teams enables ISVs to fulfil specific use cases that are unique to their markets. For example, Japanese start-up Communitio launched TeamSticker on Teams, a recognition and peer bonus communication tool where employees can easily send praise badges as recognition to their peers. Since the onset of the pandemic there has been a demand for employee engagement solutions. Communitio recognized the Teams platform as an opportunity for growth and has been able to generate significant revenue for their business.


Another ISV meeting their unique market needs is a Japanese start-up called PKSHA Workplace Inc. They’ve been able to land more than 20 large enterprise deals with their BEDORE app on Teams.

Microsoft Teams has enabled new business opportunities for many ISVs. The co-founders of WorkplaceBuddy wanted to drive higher engagement for Microsoft 365 products. Having witnessed the growth of Teams they launched WorkplaceBuddy to help companies upskill their employees on Microsoft 365. On average, their customers consume more than 444 minutes of video training every day, five million questions have been answered so far, and there has been more than 94% positive feedback on the learning videos.

2. ISVs are enabling new business models

Microsoft Teams is also enabling ISVs to launch & drive growth via new business models. Kickle identified Teams as an ideal platform to launch their ISV business. With remote work becoming more prevalent during the pandemic, Kickle saw an opportunity to solve the new hybrid workplace management need and launched Waldo on Teams. Waldo is a desk sharing and parking reservation solution native to Teams. After the pandemic with the ongoing hybrid work trend, the solution has continued to grow and monetize via Teams. With their innovative solution, Kickle and Waldo received the prize for Microsoft France Start-up of the Year 2022.

Another example of an ISV that’s thriving with their business model is Creately. They have over a decade of experience in the visual collaboration space and chose Teams to further its mission of helping teams think and work visually. Creately equips organizations with the right set of collaboration tools to help them achieve their creative potential with a unique unlimited user plan that offers a seamless collaborative experience.

The launch of Social Advocacy on Teams has been a success for Oktopost, with the ISV realizing monetary gains and deals amounting to more than a million in ARR, which has help pave the way for the ISV to capture larger enterprise deals, with a business model of unlimited users to increase the application’s usage.


Finally, has also seen immense success on Teams with their business model, with some of the largest fortune 500 customers using their collaborative app.


3. ISVs are making money from their Teams apps

In 2020, TeamViewer partnered with Microsoft to enhance the Teams experience with TeamViewer’s cross-platform remote control, augmented reality (AR) remote assistance, and shared remote access to devices and development environments thereby empowering the IT and support teams to support the internal employees and external customers.



In January 2022, TeamViewer monetized this integration on Microsoft Marketplace and defined their first TSaaS offer, achieving $670K USD of Marketplace revenue from July 2022 to March 2023. Over 10,000 companies are using this integration, empowering their employees to be more efficient and productive. Every month, over 30,000 thousand users initiate TeamViewer powered remote connections in Teams to resolve their issues more efficiently.

Overall, ISVs are seeing tremendous benefits to their Microsoft Teams experiences. Learn how you can build collaborative apps and help grow your business with Microsoft Teams.

Read full article (Microsoft Teams Blog)

All content and images belong to their respected owners, this article is curated for informational purposes only.

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